The core objective of our marketing campaign for PadCare was to advocate for safe and touchless restroom practices. Timed to coincide with World Toilet Day 2021, the campaign aimed to underscore the importance of cleanliness in both public and private settings.

Strategically spotlighting PadCare products as a crucial tool in promoting hygiene through touchless experiences, the campaign creatively showcased their features and benefits. By effectively communicating the advantages of these bins, our agency contributed to the broader goal of encouraging responsible and health-oriented restroom behaviors.